When I began elementary school in the 1950s, anybody who suggested putting coke machines in the schools would probably have been seen as part of a communist plot to undermine the stamina of America’s youth. I do remember one teacher put a tooth -- I think it was a baby tooth -- in a glass of cola.
Within a fairly short time the tooth dissolved. This made a powerful impression on me. But what I did not know then -- nobody did -- was how really bad sweet, sugary drinks are for kids.
There have been numerous studies since then conclusively linking kiddie soft drink consumption to obesity. And there is absolutely no doubt that there is an epidemic of child obesity.
And statistics show that Michigan is one of the fattest states of all. Yet a survey three years ago found that sodas were sold in 98 percent of all senior high schools in the nation and three-quarters of all middle schools. When State Senator Virg Bernero and a few allies tried to get pop out of our schools that year, the soft drink lobby worked overtime to make sure his bill didn’t even come up for a vote.
Since then, public awareness of the problem has significantly grown. Last year, the American Beverage Association signed a voluntary agreement with the American Heart Association’s Alliance for a Healthier Generation. Their goal is to get all sodas out of our schools within three years, and to limit other snacks and sugar drinks.
That would be very nice. But while many Americans have a sugar addiction, schools have a revenue addiction. Many of them need extra money to run athletic programs and marching bands in a time of shrinking state support. Long-term contracts with beverage distribution companies in many cases provides it.
The Plymouth-Canton schools in an affluent part of suburban Wayne County recently went cold turkey on pop, except for sugar-free soda. That will cost the district about $200,000 a year.
And as a separate issue, should our cash-strapped state now move to extend the state sales tax to soda pop, perhaps with the idea of giving that money to the schools?
So far, the governor has not moved to do so. Her budget package includes a request for an increased taxes on cigarettes and hard liquor, but not on beer. In the past, the Michigan Soft Drink Association has argued that soft drinks are a food, and so shouldn’t be taxed at all. Yes, and heroin is a mild sedative.
Fortunately, I have a common sense, pro-business solution. Give the soft-drink industry a choice. They can accept a sales tax on their products, or they can pay all the medical costs associated with child obesity in this state.
They also get to pay their fair share of adult dental and diabetes costs. Can‘t think of anything fairer than that.
Now, if you’ll excuse me, I’m going to not go get a coke.
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